What is Data Visualization?

Data Visualization is the graphical representation of information and data. By using visual elements like charts, graphs and maps, data visualizations implifies data analysis by presenting complex data in a more interpretable way.

The Purpose of Data Visualization

• Building dashboards and creating visualizations entails more than presenting statistics and findings.
• Telling a compelling story while communicating data insights and analysis.
• Data Visualization helps us identify patterns and trends
• Storytelling can not only captivate an audience, it can also cause an emotional response.

The Value of Data Visualization

• Easily understandable data: Summarize large amounts of data and present it in way that’s easy to understand for all audiences.
• Identify Key Values: Presenting data as data visualizations makes it easy to identify key values, pinpoint opportunities, diagnose issues, and uncover areas of improvement.
• Accelerate decision-making: Effective data visualization makes it faster to spot trends, patterns, and outliers leading to faster decision making.
• Highlight complex dependencies: Visualize large volume of complex data to understand relationships and correlations.
• Engage your audience with data: People are visual creatures and data visualizations enable us to tell compelling data stories that are memorable and engaging.

Before Take-Off

Before embarking on your data visualization journey, it’s important to have a clear understanding of the business problem you are aiming to address. Understand the why for creating your data visualizations.

• Understand the Business Problem: Begin with a concise statement that describes the issue or opportunity you are aiming to address. For example, “How to optimize flight planning to reducefuel costs.”
• Impact Assessment: Quantify the potential impact of solving the problem. Examples include cost savings, revenue gains, guest satisfaction improvements, etc.
• Align with Company Goals: How does addressing this problem align with the broader goals and objectives of WestJet?