legroom - All one word.  

seat sale - Always two words.

standby - All one word.

Wi-Fi - Always hyphenated, always with a capital “W” and “F”.

inflight - All one word.

exclusive - Do not use; experience is always inclusive.  

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Seat type labels

Economy Seat

✅ Seat in the Economy cabin

❌ Econo seat

❌ Basic Economy

Premium Seat

✅ Seat in the Premium cabin  

❌ Premium Fare

Business Seat

✅ Seat in the Business cabin

❌ Business Pod

❌ Private Pod – can be used to describe a Seat in the Business cabin

❌ Lie Flat Seats - can be used to describe a Seat in the Business cabin

❌ Pod

✅ Standard seat

❌ Regular seat

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Standard seat

Seat selection - Seat attributes – all aircraft

Seat varies by aircraft type ¹

Onboard menu items for purchase ²

Beverage and snack ²

^{1 Seat space varies by aircraft type.}

^{2 Selections vary depending on aircraft type, flight length and availability.}

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Exit row seat

✅ Exit Row Seat

❌  Emergency exit seat

❌  Exit seat

Are located next to an emergency exit; provide extra legroom; come with additional restrictions

These seats have some additional restrictions and as such, to travel in an emergency exit row seat, you must:

• Be 16 years of age or older.

• Be able to speak English or French for an emergency exit briefing or if they choose a seat receiving the emergency exit briefing.

• Have sufficient mobility, strength and dexterity to operate the emergency exit (i.e. must be able bodied).

• Be able to visually determine if the exit is safe to open.

• Not require special handling or the use of a mobility aid or medical device.

• Not require the use of an oxygen concentrator or cylinder.

• Not be travelling with an animal in the cabin.

• Not be solely responsible for another person.

• Not have a condition that might cause them bodily harm by operating the exit.

• Not require a seatbelt extender as this presents a tripping hazard.

If you choose to select an emergency exit row seat and the flight crew identifies that you are not qualified based on the above restrictions, you will be moved to another seat.

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Exit row seat

In addition to extra legroom, these seats board earlier therefore allowing for easier access to overhead bin space.  

Seat selection - Seat attributes

Extra legroom ¹

Beverage and snack ²

Exit row requirements ³  

Earlier boarding

^{1 Seat space varies by aircraft type.}

^{2 Non-alcoholic beverage; selections vary depending on aircraft type, flight length and availability.}

^{3 To select this seat, you’ll need to read and accept the terms and conditions.}

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Extended Comfort Seat

Note: This label is not used for an Exit Row Seat.

Extended Comfort is a section on the aircraft and a seat option for guests in the Economy cabin (Basic, UltraBasic, Econo & EconoFlex) to purchase. Extended Comfort is not a cabin type. Ensure it is always clear that it is in the Ecomony cabin to avoid confusion with an Economy fare types.

✅ Extended Comfort  

✅ A seat in Extended Comfort

✅ A seat in the Extended Comfort section of the aircraft

✅ A seat in the Extended Comfort section

✅ Extended Comfort section

!    EXTENDED COMFORT ^{(this option is acceptable when required by a component)}

❌ Extended Comfort Seat  

❌ ExtendedComfort

❌ Extended Seat

❌ Comfort Seat

When describing Extended Comfort:

✅ A section at the front of Economy

✅ Seats with extra legroom

✅ Convenient

✅ Comfortable

✅ Provides convenience and comfort

❌ Upgrade  

❌ Bigger/wider seats

❌ Premium

❌ Bundle

❌ Dedicated/guaranteed overhead bin space

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Medium: Experience convenience and relaxation throughout your entire journey with Extended Comfort.  

Large: Extended Comfort provides convenience and relaxation with benefits like extra legroom, early boarding, and convenient seating near the front of the aircraft.

Upsell language

Experience Extended Comfort

Select an Extended Comfort seat to enjoy extra legroom, priority boarding (Zone 2), early access to overhead bins and more.

List of attributes when describing a seat in Extended Comfort

• Extra legroom

• Early access to overhead bins  

• Priority boarding (Zone 2)  

• Quicker exit upon arrival

• Separate section at the front of Economy

• A complimentary alcoholic beverage during inflight service

• ALT When space is available

• A complimentary alcoholic beverage. Selections vary depending on aircraft type, flight length and availability.

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Seat Features

When describing or labeling a seat that has unique features, describe the specific feature that is differentⁱⁱ:

❌ Less desirable

✅ Fixed armrest

❌ Locked armrest

❌ Immovable armrest

✅ No recline

❌ Fixed

❌ Non-adjustable

✅ No window

❌ Windowless

Other Seat Terms

Advance seat selection voucher

Guests can redeem to select their seat early at no charge; Valid for complimentary advance seat selection (i.e. prior to check-in) on any seat within the UltraBasic, Econo or EconoFlex fare options where a seat selection fee applies; not valid to upgrade to a seat in Premium or Business, nor to select or change a seat during check-in when travelling on a Basic fare.

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Seat selection fee

Seat selection fees vary based on the fare bundle and the type and location of the seat. A fee is charged for each flight segment on connecting flights, both to and from destination.

Pre-reserved seat

When describing or labeling a seat that a guest has selected or paid for in advance of their flight. Includes waived seats and family seating. This is often abbreviated internally at PRS. This acronym should never be guest facing.  

✅ Pre-reserved seat

❌ Pre-paid seats

Bassinet

We are pleased to offer a bassinet for use on our 787 Dreamliner in the Economy cabin.  

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