Visualization Colour
Using a WestJet colour palette ensures that audiences have consistency across dashboards, but also ensures that the data being presented has a cohesive narrative.
Primary colours
For simple visualizations that only use one colour, select one of WestJet’s primary colours Atlantic Teal or Pacific Blue.
Teal Hex: #00AAA6, RGB: 0/170/166
Blue Hex: #003C71, RGB: 0/60/113
WestJet Group colours
When working with other of WestJet’s entities use their corresponding colours.
WestJet Hex: #00AAA6, RGB: 0/170/166
Encore Hex: #003C71, RGB: 0/60/113
Sunwing Hex: #F68105, RGB: 246/129/5
Secondary colours
Follow the order shown below from left to right for any additional categories.
Secondary 1 Hex: #E5BA21, RGB: 229/186/33
Secondary 2 Hex: #53626F, RGB: 83/98/111
Secondary 3 Hex: #5579A8, RGB: 85/121/168
Secondary 4 Hex: #F5E1A4, RGB: 245/225/164
Secondary 5 Hex: #002554, RGB: 0/37/84
Sentiment colours
For visualizations that represent binary values (Example: True/False, Positive/Negative), it is advised to use the two extreme colours.
Sentiment 1 Hex: #B00121, RGB: 176/1/33
Sentiment 2 Hex: #E5BA21, RGB: 229/186/33
Sentiment 3 Hex: #FFF7F9, RGB: 255/247/249
Sentiment 4 Hex: #002554, RGB: 83/98/111
Sentiment 5 Hex: #4A7E01, RGB: 74/126/1
Background colours
Choosing a specific background color for your data visualizations can significantly enhance their readability and impact.
Primary Hex: #FFFFFF, RGB: 255/255/255
Secondary Hex: #F7F7F7, RGB: 247/247/247
Diverging colours
Use either a red to blue or red to teal spectrum.
0% Hex: #B00121, RGB: 176/1/33
50% Hex: #FFF7F9, RGB: 255/247/249
100% Hex: #00AAA6, RGB: 0/170/166
0% Hex: #B00121, RGB: 176/1/33
50% Hex: #FFF7F9, RGB: 255/247/249
100% Hex: #003C71, RGB: 0/60/113
Sequential colours
Use either a blue or teal gradient
0% Hex: #024E49, RGB: 2/78/73
50% Hex: #00AAA6, RGB: 0/170/166
100% Hex: #E5F2F3, RGB: 229/242/243
0% Hex: #01172E, RGB: 1/23/46
50% Hex: #003C71, RGB: 0/60/113
100% Hex: #E4EBF2, RGB: 228/235/242
