Illustration
Illustration should feel like a page pulled from a story book. It utilises big bold shapes and colour with grain and texture to add to the story book feel.
Standard illustrations
Versatile visuals designed to enhance storytelling and add aspirational elements to screens.
Do
- Should visually support broad, overarching ideas like storytelling, brand vision, or aspirational themes.
- Use to create visual interest, enhance storytelling, and guide users through complex ideas or journeys.
- Apply strategically. Reserve illustrations for moments where they add clarity, emotion, or context without overwhelming the user.
Don't
- Do not use non-approved illustration styles or elements.
- Don’t overload the interface. Use illustrations sparingly to prevent visual clutter or distraction from functional content.
- Don’t prioritize form over function. Ensure illustrations support, rather than overshadow, the core user experience and goals.
Freeform illustrations
Freeform illustrations are often background-free, designed to be decorative and additive. They bring personality and charm to specific moments, offering flexibility in use while seamlessly enhancing the overall experience.
Rewards theming
Celebratory visuals reserved for tier-specific experiences, used to highlight achievements and milestones unique to a guest’s rewards journey.
