Our voice

Our voice is a reflection of the diverse people and personalities on our team. Everything we write should feel like it’s in line with the following:

We’re relatable
(but not intrusive)

We get travel. So, we write about it in a friendly and approachable way. Unlike large, impersonal airlines who talk at people, we like to talk with people by making our copy feel inviting instead of exclusive or out-of-touch.

We’re easy-going
(but not careless)

In other words, we take the job seriously, but not ourselves. We’re always welcoming and hospitable when we speak to our guests, and the way we speak about our destinations and experiences is undeniably human.

We’re fun
(but not slapstick)

We love making people smile, so we have fun across all touchpoints.* That means keeping our copy conversational and injecting a little humour wherever possible.

Our brand visualized