Status Lift
These guidelines are a reference for UX Writers, Web Writers and Content strategists writing for the WestJet. It helps writers create clear and consistent content across teams and channels. In some instances, you can copy and paste directly from the guidelines. In others, you can use this as a reference for the correct language and terms.
Terminology
- ✅ Status Lift
- ✅ Status Lifts
- ✅ Lifts - The first time you use the term Lifts, write it in full (Status Lifts). You can then use the shorter version (Lifts) throughout the rest of the text.
- ❌ Status lift
- ❌ lifts
- ✅ Lift 1/Lift 2/Lift 3
- ✅ 3,000 CAD away from Lift 1
- ✅ Current credit card spend
Explanation
Cardholder
Receive a Status Lift of $200 in tier qualifying spend for every $5,000 in purchases on your WestJet RBC® World Elite Mastercard‡ credit card. You can receive up to 50 Status Lifts each qualifying year, the equivalent of $10,000 in tier qualifying spend for Platinum status.
Receive a Status Lift of $200 in tier qualifying spend for every $5,000 in purchases on your WestJet RBC® World Elite Mastercard for Business‡ credit card. You can receive up to 50 Status Lifts each qualifying year, the equivalent of $10,000 in tier qualifying spend for Platinum status.
Non-cardholder
You can earn a Status Lift of $200 in tier qualifying spend for every $5,000 in purchases on a WestJet RBC® World Elite Mastercard‡ credit card. You can receive up to 50 Status Lifts each qualifying year, the equivalent of $10,000 in tier qualifying spend for Platinum status.
When explaining Status Lift and benefits related to Status Lift
You receive Status Lift through the everyday spending on your credit card.
Cardholder = your spend
Non-cardholder = the spend
Members receive a Status Lift.
Receive up to 50 Status Lifts.
Receive a Status Lift of $200.
