Foundations

Design

Design Overview

Creative Theory

Colour Primitives

Writing

Writing Overview

WestJet RBC Mastercard (Cobrand)

Fare Types and Cabins

Tier Qualifying Spend

Health and Medical

Components

Categorized Table

Drop-down Selector

Floating Action Button

Image Container

Message Feedback

Segmented Picker

Patterns

Rewards Patterns

Messaging Context

Scrims and Overlays

UX Practice

Accessibility Checklist

Colour Contrast

UX Research and Testing

A/B Testing Guidelines

Data Visualization

Data Visualization Overview

Visualization Colour

Visualization Typography

Visualization Icons

/

Writing

UX Writing guidelines, terminology, and established content patterns

Articles

Writing Overview

WestJet RBC Mastercard (Cobrand)

Vocabulary

Numbers

Dates

SeatBoost

Flight Types

Times

Currency

Aircraft

Seats

Fare Types and Cabins

Baggage

UltraBasic

WestJet Points

Status Lift

Tier Qualifying Spend

Tier Program

Vouchers

Rewards Offers

Health and Medical

Home Authors Style Guide

© WestJet. All rights reserved.