Context Types

The type of messaging and colour of the messaging block depends on if the message is positive or negative.

Sale

Promotes offers, discounts, or limited-time deals. See more about Sale Patterns.

Positive

Used to indicate a user benefit or when a guest has completed a task.

Neutral

Communicates general information without emotional or urgent tone.

Warning

Alert messaging is used to draw attention to information that does not constitute an error or major travel disruption. Alerts users to potential issues that may require attention.

• Something has changed.
• Nothing is wrong but there is important information the guest needs to know or something the guest needs to action.

Critical

Error messaging is for when something has gone wrong. Indicates errors or urgent issues that require immediate action.

• There is a major interruption or change to a guests flight.
• A system error or a form field error prevents the guest from completing a task.

Usage‍

• Choose the right context: Match the message tone to its urgency and emotional impact.
• Use neutral for passive info: Ideal for updates, tips, or non-critical system messages.
• Maintain clarity: Avoid ambiguity—neutral doesn’t mean vague.
• Avoid overuse: Don’t dilute the impact of critical or warning messages by mixing contexts.

UX Writing

When crafting messages and notification language:

• Be brief and to the point
• Be clear and use human-friendly language
• For errors, explain what error was encountered and give a clear actionable solution in polite phrasing which doesn’t blame the user