Rewards Offers
These guidelines are a reference for UX Writers, Web Writers and Content strategists writing for the WestJet. It helps writers create clear and consistent content across teams and channels. In some instances, you can copy and paste directly from the guidelines. In others, you can use this as a reference for the correct language and terms.
- ✅ Offer
- ❌ Promotion
Offer
A WestJet Rewards member may be invited to participate in a limited-time promotional campaign to earn, redeem, exchange or enter a contest. WestJet reserves the right to make offers on specific dates, times, audiences or routes and to modify such offers, at its sole discretion.
Registered offer
An offer a WestJet Rewards member has explicitly registered to show intent to participate in the offer. (registration might initiate an exchange, earn or redemption or contest entry).
