Terminology

When referring to a single aircraft

• ✅ Aircraft
• ✅ WestJet’s fleet
• ✅ Fleet
• ❌ Plane
• ❌ Airplane

Aircraft types

Dreamliner

• ✅ Boeing 787-9 Dreamliner
• ⚠️ 787-9 Dreamliner (Acceptable when space is limited)‍
• ❌ Dreamliner
• ❌ Boeing 787-9

Boeing Next-Generation

• ✅ Boeing 737 NG
• ✅ Boeing 737 NGs
• ✅ Boeing Next-Generation 737-800
• ✅ Boeing Next-Generation 737-700
• ⚠️ 737-800 NG (Acceptable when space is limited)
• ‍⚠️ 737-700 NG (Acceptable when space is limited)

Note: The terms Layout 1, Layout 2 etc. Should only be used when accompanied by a seat map.

De Havilland Dash 8

• ✅ De Havilland Q400 (Acceptable when space is limited)
• ✅ De Havilland Dash 8-400 / Dash 8-400
• ✅ De Havilland Dash 8-400 (Q400)
• ❌ De Havilland Dash 8 (WestJet Encore)
• ❌ Bombardier Dash 8 – Incorrect
• ❌ De Havilland Dash 8 (operated by WestJet Encore)

Boeing 737 MAX

• ✅ Boeing 737-8 MAX (Acceptable when space is limited)
• ✅ Boeing 737-10 MAX (Acceptable when space is limited)
• ✅ 737-8 MAX / 737-8
• ✅ 737-10 MAX / 737-10
• Boeing 737 MAX – when referring to all- include disclaimer about some are economy only

Saab 340B

• ✅ Saab 340B
• ✅ 340B Acceptable when space is limited
• ⚠️ Saab 340B (WestJet Link) Ooperated by Pacific Coastal) (when required in booking flow)

Note: Do not include a space between 340 and B  

WestJet Link

• ✅ WestJet Link (operated by Pacific Coastal)
• ✅ WestJet Link (Acceptable when space is limited )

WestJet Encore

• ✅ WestJet Encore

When describing a brand new aircraft. (Example: 737-10 MAX slated for delivery in 2024).

• ✅ New aircraft

When describing the onboard services such as Food and beverages, blankets and pillows, inflight entertainment, and Wi-Fi.

• ✅ Amenities [i.e. features, services, products guests can access while on board]  
• ❌ Inflight products and services
• ❌ Inflight flight product Food and beverages, blankets and pillows
• ❌ Inflight service inflight entertainment, and Wi-Fi.