Terminology

When referring to a single aircraft

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✅ Aircraft

✅ WestJet’s fleet

✅ Fleet

❌ Plane

❌ Airplane

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Aircraft types

Dreamliner

✅ Boeing 787-9 Dreamliner

⚠️ 787-9 Dreamliner (Acceptable when space is limited)

❌ Dreamliner

❌ Boeing 787-9

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Boeing Next-Generation

✅ Boeing 737 NG

✅ Boeing 737 NGs

✅ Boeing Next-Generation 737-800

✅ Boeing Next-Generation 737-700

⚠️ 737-800 NG (Acceptable when space is limited)

⚠️ 737-700 NG (Acceptable when space is limited)

❌ Dreamliner

❌ Boeing 787-9

Note: The terms Layout 1, Layout 2 etc. Should only be used when accompanied by a seat map.

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De Havilland Dash 8

✅ De Havilland Q400 ^{(Acceptable when space is limited)}

✅ De Havilland Dash 8-400 / Dash 8-400

✅ De Havilland Dash 8-400 (Q400)

❌ De Havilland Dash 8 (WestJet Encore)

❌ Bombardier Dash 8 – Incorrect

❌ De Havilland Dash 8 (operated by WestJet Encore)

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Boeing 737 MAX

✅ Boeing 737-8 MAX ^{Acceptable when space is limited}

✅ Boeing 737-10 MAX ^{Acceptable when space is limited}

✅ 737-8 MAX / 737-8

✅ 737-10 MAX / 737-10

Boeing 737 MAX – when referring to all- include disclaimer about some are economy only

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Saab 340B

✅ Saab 340B

✅ 340B Acceptable when space is limited

⚠️ Saab 340B (WestJet Link) Ooperated by Pacific Coastal) – when required in booking flow

Note: Do not include a space between 340 and B  

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WestJet Link

✅ WestJet Link (operated by Pacific Coastal)

✅ WestJet Link ^{(Acceptable when space is limited )}

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WestJet Encore

✅ WestJet Encore

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When describing a brand new aircraft. (Example: 737-10 MAX slated for delivery in 2024).

✅ New aircraft

When describing the onboard services such as Food and beverages, blankets and pillows, inflight entertainment, and Wi-Fi.

✅ Amenities [i.e. features, services, products guests can access while on board]  

❌ Inflight products and services

❌ Inflight flight product Food and beverages, blankets and pillows,

❌ Inflight service inflight entertainment, and Wi-Fi.

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