Aircraft
Incorporating imagery of aircraft serves as a powerful tool. By integrating these visuals into digital design, we can evoke feelings of ambition and aspiration, inspiring users to reach new heights and push the boundaries of what's possible.
Livery
WestJet’s level of care extends to their gleaming fleet of meticulously maintained aircraft.
Do
- Use aircraft imagery as a strong representation of our brand
- When possible have the logo or tail clearly visible
Don't
- Avoid cropping aircraft in awkward and unflattering areas
- Do not manipulate or change aircraft
- Don’t position aircraft facing downward or in unsafe proximity to other objects
- Do not manipulate or change aircraft
Outside the aircraft
From waiting for take-off, cruising above the clouds, or safely landing someplace new, each shot conveys a sense of adventure while showcasing cutting-edge aerospace technology.
Onboard the aircraft
Our dedication to service is baked-in to the food and drinks we serve, how we present them, and even how our aircraft are designed. Intimate close ups of comfortable pods, delicious meals and perfectly poured drinks draw the viewer in.
