Messaging Patterns

Messages and notifications alert guests of problems and updates or provide useful instruction to guide the guest through a digital experience.

When to use

The type of messaging block and colour of the messaging block depends on if the message is positive or negative.

Success

Success messaging is used when a guest has completed a task.

Warning

Alert messaging is used to draw attention to information that does not constitute an error or major travel disruption.

  • Something has changed.
  • Nothing is wrong but there is important information the guest needs to know or something the guest needs to action.

Critical

Error messaging is for when something has gone wrong.

  • There is a major interruption or change to a guests flight.
  • A system error or a form field error prevents the guest from completing a task.

Messaging

When crafting messages and notification language:

  • Be brief and to the point
  • Be clear and use human-friendly language
  • For errors, explain what error was encountered and give a clear actionable solution in polite phrasing which doesn’t blame the user

Colour

Colour is used to quickly convey if the message is positive or negative.

Icons

Specific icons are associated to the levels of messaging and should not be changed or mixed.

Kelsey

Principal Designer